Rosetta Stone boasts lessons for a multitude of languages, which seems to follow the learning objects process of customizing learning theory to a variety of content. The program followed learning objects' procedural learning by first presenting information (hands-off), then allowing the student to respond with some guidance (do the next step), and finally giving the student an opportunity to arrive at the answer with little or no guidance (you-do-it) (Merrill, 1999, p.409). Furthermore, exercises give students instant feedback and wrong answers are "retained" and asked again until the student gives the correct one (Merrill, 1999, p.417).
A multimedia-rich program such as Rosetta Stone probably required years of research and a very knowledgeable, experienced team of experts to develop and implement. I think it would be difficult for most instructors to be involved in such a large-scale undertaking without the right amount of financial backing and manpower. However, open and enthusiastic collaboration is an initial step to understand the types of projects that can be explored.
Before Koppi's article, I did not fully understand the weight of the issue in regards to teachers' hesitation in sharing their teaching material. I am more inclined to think of "social responsibility" as a motivator, but it seems that a majority prefer a "reward" in the form of recognition or salary raises (Koppi, 2004, p.455). Considering the sacrifice of time and resources, rewards are realistic demands, but it is unfortunate if it becomes a dilemma that distracts teachers from pedagogical goals like offering students a quality learning experience. Administrators and the school system have a responsibility to discuss with teachers about the necessary investments and proper compensations.
References:
Koppi, T., Bogle, L., Hodgson, N., & Lavitt, N. (2004). Institutional use of learning objects: Lessons learned and future directions. Journal of Educational Multimedia and Hypermedia, 13 (4), 449-463.
Merrill, M. D. (1999). Instructional transaction theory (ITT): Instructional design based on knowledge objects. In C. M. Reigeluth (Ed.), Instructional design theories and models (2nd ed., pp. 397-424). Mahwah, NJ: Erlbaum.